Making an Impact with Video

News & Articles

Making an Impact with Video

September 29, 2020
By Narta

For consumers of today, video is an effortless and easy-to-digest medium that makes gathering information simple. From viewing an explanation to watching a review, video is the preferred medium when compared to dense text information that exists online. There is proof in the pudding, with a study by Social Media Today, which found that 90% of consumers claiming that a video will help them make a purchasing decision.

Across marketing activities, video marketing is such an important tool to help drive campaigns, promote consumer awareness and engagement as well as dramatically increase return on investment. Video marketing has many favourable characteristics which complement marketing efforts of today:
  • Video can be easily shared across media platforms, from websites to email marketing and on social media sites
  • Video makes it easier to focus on one topic
  • Video is emotive and helps build trust
  • Video is more engaging than text

Harnessing the power of video marketing, National Product Review has been designed to support consumers with their pre-purchasing decision making. By the use of video content, National Product Review simplifies the latest technologies and showcases new product functions and features. Collaborations with industry professionals ensures video content is presented by experts with experience in their field. An example of video marketing is the latest National Product Review video on the new Nikon Z 5 Mirrorless Camera.

National Product Review worked with Sofie Formica and outdoor photographer Harrison Candlin to test out the Nikon Z 5, during a day out at the Tambourine National Park. In this video, Harrison Candlin points out the camera’s game-changing features and shows just how simple handling and using the Z 5 can be.


Covering a wide range of consumer electronics, from cameras to kitchen appliances, home entertainment and laundry, video marketing is widely used on National Product Review to help consumers with their purchasing journey. To view more examples of video marketing, visit nationalproductreview.com/au