NARTA represents 20 retail members across Australia and New Zealand. Collectively, the group has over 1,000 stores that service all socio-economic and geographic demographics of the market. NARTA works with core brands and retailers to implement a strategy that ensures GROUP DISCIPLINES, BUYING BENEFITS, PROFITABILITY and also SCALE AND RELEVANCE. The ways the NARTA group delivers this is by:

Negotiating and managing Exclusive Brands and Models

Implementing Managed Models and Core Ranges for the retailers to support

Manage Forecasting programs with the retailers on behalf of the brands

Facilitate Collated Deals and Opportunities

Set and Drive Brand, Category or Model Targets

Work with retailers on delivering in-store execution that is in line with brand expectations

Organise and Manage Consumer Promotions for the retailers to drive traffic in store


The NARTA group collectively has over $6.5B in Core Brand purchases across the below major consumer electronics categories.